Richard Rogers and the Foundation would like to acknowledge the support of the Impakt Festival, Utrecht, March-April 2007. The IssueDramaturg is programmed by Erik Borra and designed by Marieke van Dijk. It relies on Google, whose forbearance is appreciated. The desire to put on display the ongoing drama of search engine placement has been with us since the period of Preferred Placement: Knowledge Politics on the Web and the Design and Media Research Fellowship at the Jan van Eyck Academy, Maastricht, 1999-2000, when the project took shape with research into the reputational significance of hyperlinks and the thirst for freshness, two key variables in the PageRank algorithm.